Say hello to our all new Red IPA – Hug The Ground.
Rich redness married with some very bold hops sees malt and hoppiness combine to bring you a deceptively rich, complex yet hoppy beer – where malt and hops are nicely balanced but each demanding to be noticed.
The redness, like our very popular With Hare red ale comes from the German malt – so for this beer we step away from our much loved Norfolk roots.
This very special German malt, crafted from the finest quality German brewing barley, using a special malting process to intensify the colour into a deep orange-red shine. The malt we used also helps to bring fantastic aromas to the beer. Indeed, so famed for its use in red ales the malt is actually called red!
For the IPA element we use two big hops – both very popular American hops. The modern classic Mosaic lends berry, citrus, stone fruit, tropical while the Chinook delivers a powerful bouquet of pine and spice. To keep the UK represented we are also using our much favoured Godiva hop.
We think that it will hit the spot this winter. Available from 18 November