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Supporting Its on The Ball and raising awareness of testicular cancer
Team Moon Gazer are delighted to announce that we will once again be brewing up ales this December and January to raise awareness of male cancer for a campaign involving pubs across Norfolk and Suffolk.
The It’s On the Ball beers have become a bit of a tradition in January. It’s a quieter time for pubs and the beers set out to create a bit of added interest and get young men talking about testicular cancer.
The beers are always sold at a special price to help pubs in a tricky month.
As we always say, this cancer needn’t take any young man’s life, and we can stop it killing simply by getting guys chatting about it and checking themselves monthly. Early diagnosis will see 96% successfully treated – while a few weeks delay can see that 96% chance turn very sadly into a death certificate.
Serving the beer really can save lives – it’s as simple as that.
This year is special as it marks the 10th anniversary of Its On The Ball – and also Mr Moon Gazer is back with his toughest #beerpush challenge yet. So, we have 3 all new recipes:
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GET CHECKING 3.9% abv amber ale – easy drinking fruity best bitter
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KEEP CHECKING 3.4% abv golden ale – a light citrus pale ale
TIME TO CHECK 3.9% abv dark ale – very light hop – complex malts
The beers will be available throughout January and will be supported with beer mats and POS and also some fundraising posters.
That’s what we aim to do with this campaign – save lives.
The hope is that the first beer prompts young men to Get Checking themselves, while the second beer will emphasise the importance of regular checking and to Keep Checking. The third beer highlights that’s there is always Time to Check.
A monthly self-check will lead to early diagnosis and significantly increase the chances of survival and indeed the chance to have a full and normal life after treatment, including the ability to have children.
Pubs are enormously important in their communities and the work that they do for charities, particularly small local charities who often struggle to find platforms for their message to be heard.
Both the charity and ourselves are incredibly grateful for the support and helping us spread the message – which quite literally saves lives.
Hopefully the new beers can get men talking and chatting about their own health and also the beers. The beers will be available in pubs immediately after Christmas and the campaign will continue until the end of January.
To find out more about this male cancer and the work of It’s on The Ball visit here
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