£1,000 has been donated to the EDP Flood Appeal, after ‘Tidal Gold’ was also named as the 2014 Norwich City of Ale top beer.
Research saw ‘Tidal Gold’ named as the City of Ale’s top beer after thirsty customers drank their way through 4,392 pints. We (Norfolk Brewhouse) brewed the charity ale especially for the City of Ale and have donated £878.40 with 20p from every pint sold. The City of Ale has topped up the difference making a grand total of £1,000 for the Flood Appeal.
Norfolk Brewhouse Brewer David Holliday, said; “The support was terrific, pubs and customers across Norwich and beyond got behind us and to be named as the festival’s top beer, is just the head on the pint.”
“Tidal Gold proved to be a popular pint for a very worthy cause. We brewed it twice and are delighted to have been involved and truly grateful for all the support which has allowed us to donate such a great amount to the EDP Flood Appeal.”
City of Ale co-chair Dawn Leeder, said; “We’re delighted that Tidal Gold has sold so well in support of the EDP Flood Appeal. It was also voted best new beer by City of Ale-goers in the in-pub surveys carried out during the festival, so that’s another well-deserved accolade.”
Based in Hindringham, north Norfolk, not far from some of the affected coastal communities, Norfolk Brewhouse also supplied ‘Tidal Gold’ to some of its own local towns and villages. “Support came from twenty-three Norwich pubs, as well as pubs and clubs outside the city, including Cromer, Sheringham and Blakeney and even other charity beer festivals in Brancaster and Caister,” David Holliday added.
The EDP Flood Appeal was established to raise funds for the coastal communities around Norfolk and north Suffolk affected by the devastating storm surge on the evening of 5 December 2013, when spring tides and a storm triggered flooding that wrecked many houses and caused millions of pounds worth of damage. David Powles, assistant editor of the EDP, said; “This is a fantastic effort and we are so generous to the many hundreds of people who supported the flood appeal by enjoying a pint of Tidal Gold. It may be six months on but many are still recovering from the tidal surge and this will be of great help to them.”
‘Tidal Gold’ was named by Norwich resident Marion Turner in a competition. The ale is a 5% golden IPA and after its popularity is now a permanent beer available as Moon Gazer Golden IPA from The Norfolk Brewhouse.
All the pubs, clubs, restaurants and beer festivals who supported Tidal Gold, will receive a certificate of thanks, this includes:
In Norwich: Angel Gardens, Angel Road; Blueberry, Cowgate; Coach & Horses, Thorpe Road; Cottage, Silver Road; Duke of Wellington, Waterloo Road; Eagle, Newmarket Road; Earlham Arms, Earlham Road; Eaton Cottage, Mount Pleasant; Fat Cat, West End Street; Fat Cat Brewer Tap, Lawson Road; Jubilee, St Leonards Road; Kings Head, Magdalen Street; Maids Head Bar, Maids Head Hotel, Wensum Street; Murderers, Timber Hill; Plasterers Arms, Cowgate; Ribs of Beef, Wensum Street; Rose Inn, Queens Road; Sir Garnet, Norwich Market Place; Take 5, Tombland; Trafford Arms, Grove Road; Vine, Dove Street; Whalebone, Magdalen Road and Wig & Pen, St Martins Palace Plain.
Outside Norwich: Albion, Cromer; Caister Lifeboat Beer Festival; Carpenters Arms, Wighton; Erpingham Arms, Erpingham; Feathers, Aylsham; Forge Bar, Kelling Heath Holiday Park; Harbour Room, Blakeney; Jolly Sailors Beer Festival, Brancaster; Kings Head, Holt; Marriott’s Warehouse, King’s Lynn; Morley Club, Sheringham; Red Lion, Cromer; Ship, Weybourne and Windham Arms, Sheringham.
THANK YOU!
City of Ale 2014 proved to be the most successful yet with 44 pubs offering 247 beers from 39 local breweries. Research findings showed that pubs on average pulled an extra 325 pints over the ten-day festival with over 54,000 pints of local ales enjoyed by festival-goers. The results are to be shared at a meeting in the Compleat Angler in Norwich on Thursday 31 July with a presentation of the charity cheque by Norfolk Brewhouse and City of Ale to be received on behalf of the EDP Flood Appeal. Download the full City of Ale 2014 Research Findings: http://cityofale.org.uk/downloads/2014/NCoA_Research_2014_final.pptx